Human‑driven.

Mark Pettit
Founder & CEO
Kerrie Levick
AI Brand Strategist
Brady Louveau
Strategic Agency Partner
Marcelo Galvão
Design Architect
AI‑powered.

Our team brings 25+ years of branding and public relations experience. AI provides powerful insights, trends and marketing analysis—but with guardrails. We call it human‑controlled guidance.

Our experience is the part AI can’t replicate.

Creaxion is a human‑driven, AI‑powered brand innovation agency. For more than 25 years we’ve helped clients launch, grow, and reinvent their brands — from global enterprises to emerging disruptors.

Today we combine artificial intelligence with human‑controlled guidance to deliver bold strategies that spark growth, build trust, and drive measurable results. With the Pivot Lab™ at our core, we help organizations accelerate with confidence in an era of constant change.

25+

Years positioning brands, launching products, and managing crises

20

Years as agency of record for Segpay, our longest partnership

30

Days from assessment to market when we repositioned our own brand — we tested it on ourselves first

A 360° approach to brand growth.

Six practices. Every one of them runs through a human before it reaches your audience.

AUDIT

Brand Audits & Scorecards

For companies and for the executives who lead them. Our proprietary 10‑point Pivot Scorecards benchmark identity, visibility, and readiness — then map clear pathways to growth.

CAMPAIGN

AI‑Powered Marketing & PR

Data‑driven campaigns that balance innovation with human oversight, built to reach the audiences that actually move your numbers.

POSITIONING

Thought Leadership & Executive Positioning

What we call Face in the Space. We elevate executives as industry authorities through owned and branded content — articles, white papers, keynote prep, guest columns, and op‑eds.

MEDIA

Branded Media & Content Creation

From video and podcasts to platforms like the Segpay News Network, we build and manage storytelling engines that drive authority and engagement.

DESIGN

Creative Design

From brand identity development and rebranding to campaign design, we deliver bold visuals that drive your business forward.

TRUST

Reputation & Crisis Management

Protect and strengthen your most valuable asset: trust. When something breaks, a person picks up the phone.

Where AI meets 25+ years of in‑the‑field experience.

The Creaxion Pivot Lab™ is our proprietary brand transformation framework — built to create clarity, speed, and confidence when the ground is moving under you.

“Don’t panic. Pivot.”
Mark Pettit, CEO

AI‑Powered Research & Insights

Real‑time intelligence that spots opportunities and risks while they are still opportunities and risks.

Human‑Controlled Guidance

Strategy led by experienced marketers, not just machines. Every recommendation has a name attached to it.

10‑Point Pivot Brand Scorecard

A proven system to evaluate identity, visibility, and readiness — for the company and for the executives driving it.

Actionable Pivot Pathways

Clear 30/60/90‑day roadmaps to accelerate personal and corporate brand transformation.

Every engagement blends the power of AI with the irreplaceable judgment of human intelligence.

We keep the roster short on purpose.

The services we provide are concierge‑like, so Creaxion works with a deliberately limited number of clients. That is the trade: fewer logos, far more of us.

One client slot is open.

When it is filled, the roster closes until it isn’t. If your brand feels stuck, slow or invisible in today’s noise, it may be time to pivot.

Agency of record, 2006–present

A pioneer in digital payment processing and the clearest example of how we like to work: twenty years inside one brand, through repositionings, product launches, a branded news channel, and every challenge in between. That is the length of relationship our model is built for.

Ready to reposition your brand for the AI era?

This isn’t the end of traditional marketing. It’s the future of strategic storytelling — faster, smarter, and more relevant than ever. Start with a conversation. Tell us where your brand feels stuck, and we will tell you what we would do about it.

Request Your Pivot Lab™ Brand Scorecard

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